Why We Choose Pure Organic

We believe that choosing organic is best for both people and the planet. We've spent over 30 years developing our organic supply chain; we even grow some of our ingredients ourselves.

Choosing organic reduces potential harm from pesticide residue, including insecticides, herbicides and fungicides, artificial fertilizers and many other synthetic toxic chemicals.

We believe organic ingredients are the most effective, pure, beneficial ingredients you can use - no other ingredient contains higher levels of beneficial antioxidants, minerals, essential amino acids and vitamins than those which have been organically grown. Most importantly, choosing organic respects the delicate eco-system balance that our world depends on.