About Us
Our Story
We opened our doors in 1981 in Neal’s Yard, a once-forgotten corner of London. Our passionate belief that beauty should be natural, not synthetic, has guided us for over 40 years. Since the beginning, we've believed in nature, honesty, and your right to know what goes into the products you use.
Back then, natural health and beauty was a radical idea. But we pushed forward, becoming a voice for organic, sustainable self-care and wellness in a world dominated by chemicals and synthetics.
Today, people everywhere are seeking natural remedies and skin and body care. We're proud to lead that movement—sharing our love of nature through products that nourish body, mind, and planet.

Our Journey